Post date: February 25, 2010 by Mike Campbell
Matt Cutts, Google employee and the man many see as the unofficial link between Google and SEO practitioners, doesn’t give domain age a very high weighting when it comes to SEO success. He even goes as far to say in one of his video posts, when asked the question ‘how does domain age affect Google rankings’- that it matters “not very much at all in fact”.
Well, like in many of his blog posts, although this man is seen as the holy grail when it comes to SEO experts, he fails to deliver what may be seen as the whole truth when required.
The initial response was in recent light (a few years back now) of emails going around offering URLs for sale that had been registered and hosted for a long time. Wanting to put people off paying inflated prices, and possibly wanting to encourage people to register more domains for Google to index, Cutts devalued the age benefits in a minutes worth of streaming.
However, we like most SEO companies recognise the power of a domain that has been regularly cached by Google for many years. This is especially true when the theme for the domain remains true to the original theme when launched, as most incoming links that will have appeared would have been based on content.
It would be silly to suggest that long term results depend on the initial age of the hosted URL- they solely improve immediate results and we have seen this first hand with a few of our own URLs, even ones without any PageRank or SEO efforts.
If you want to enter a market in an aggressive fashion and get quick results, buy a domain that has a good history and Google rankings, as this can potentially get you to the 1 year stage in just a fortnight.
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Last modified: September 23, 2011
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