In an aim to continually inform and educate webmasters regarding the ever changing Google Algorithm, Matt Cutts yesterday (14th November) posted on the official Google Blog the latest 10 changes made to the ranking system. In what he calls an effort to maintain the ‘spirit’ of visibility for site owners, this post is a simple summary of just 10 amendments from literally hundreds every year. Read all

Business owners in the UK can now create a Google+ page for their company. Much like the Facebook pages feature you can now showcase your local or national products and services through a fully indexable profile. Google+ Pages are easy to create though you must already have a Google+ profile set-up through your existing Google account. Read all

The much anticipated launch of Google+ for business has arrived, with Monday’s announcement from Maile Ohye reading: “Grow your audience with Google+”. The business page appears to be in what we would call early stages of development, but offers the basics needed to get your business on Google+ and start spreading the word through the World’s latest social networking platform. Read all

The latest algorithm change by the search giant Google Inc looks to freshen up search results, by penalising those who don’t keep up to date with their industry. One of the oldest and respected (rightly or wrongly) techniques of improving search visibility was to update your website content / copy. The Google Fresh update focuses more along the lines of making sure you inform the robots that you are aware of what’s happening within your chosen theme (market sector / website topicality). Read all

After having a bid of around $6 billion turned down for Groupon, the Google Offers beta project is now under-way. You can subscribe to offers for your City (Uptown deals as Google chooses to refer to a location).

The registration for Google offers is a simple process much like Groupon, however the site design is very different, with a clear and fresh design in crisp primary colours. The background is a map of the area where you are based. Read all

Google flights will take-off shortly, after the announcement that they have purchased ITA Software of Cambridge, Massachusetts, for a reported $700 million. The travel industry software firm have a strong foothold in the market, supplying leading flight operators including: Air Canada, Alaska Airlines, Alitalia, American Airlines, Continental Airlines, Southwest Airlines, TAP Portugal, tripadvisor, United, US Airways and Virgin Atlantic. Read all