Post date: April 23, 2010 by dhirst
Love it or hate it, Twitter is definitely now seen by many as a genuine live source of information for events such as the first two political debates. Love it or hate it, the debates involving the three main parties are attracting more attention than initially thought. With the second debate being live on SKY alone, many people opted to follow the key points through Twitter.
The BBC are obviously at the forefront of presenting this kind of coverage. To offer a complete solution for this type of website media broadcast, they offer a main section on their website that chronicles the debate. They also have a live stream to the right of the web page which shows instant Twitter feeds, updating as and when the Tweets are posted.
It’s a fantastic and modern way for the public to see instant reaction from various sources. The traditional problem with watching a Television program is that you have a slow response from one or two presenters. With a web stream that includes the Twitter feed, you are able to display a selection of view points from say 15 different analysts. A real live constant feed of differing view points makes for a really rich and engaging experience.
What does this mean for SEO? Well for optimisation purposes alone, the main reason to use a stream of information would be to post and then archive relevant content on your website. But the other valid reason to use Twitter posts (from selected or validated accounts of course) would be to improve the user experience on a business or e-commerce website.
An example would be feedback about products and performance. Another would be recommendations that have been posted. For blog purposes, there could be a constant feed that takes Tweets containing any given phrase, engaging the user in the subject as it happens live online. The only real issue to have concern over is the censorship of comments, especially on a business website. Something Google seems to overlook in the main search engine live Twitter feed.
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Last modified: September 23, 2011
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