Post date: July 10, 2010 by Mike Campbell
This particular client, working in the Hydroponics retail market, found that although their Hydroponics store in Sheffield was performing well, they were finding it difficult to expand their business.
Having heard about website marketing, and seeing the competition further up the search results, Green Spirit Hydroponics decided to invest in a SEO campaign. They had an existing website in place that was under development, and we started the project in time for the release of their new website on the popular Magento platform.
The main objectives for Green Spirit Hydroponics are the following:
- Have a clean and straight forward, user friendly navigation system for consumers
- Make sure the layout of the pages and the checkout were easy to understand
- Optimise the large number of products and SKU’s
- Take advantage of the strong website history already in place
- Structure the meta content for SEO purposes
- Increase online sales through better rankings
- Perform for generic and long-tail keyphrases
- Build a platform for long term success with a powerful website in place
- Improve their return on investment for their marketing budget
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Last modified: September 26, 2011
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