Gallery – A series of images, video or other multi-media which effects SEO results.
Gap Analysis – The comparison of actual against potential performance in search engine results and traffic levels.
Gateway – A point of exit or entry to a website, a server, secure content or a management control system (or CMS).
GEO Targeting – The process of attracting potential customers to a website based on a location.
Generator – Software that creates a result automatically, usually from set fields of data. Examples are XML sitemaps, landing pages and site feeds.
SEO Ghost – A writer who creates content, normally out-sourced from a company to work on landing pages for lon-tail keyphrases and create internal links.
Gifs – A file format for images, popular for the use of linked buttons.
Glossary – Information explaining the various terms within search engine optimization.
Global – SEO which targets a World Wide audience, links with International SEO.
Goals – Set targets to achieve from a website optimisation campaign.
Google – Search engine company based in North America, highest market share (number of search queries) in the US and UK.
Google Adwords – A pay per click marketing tool, allowing self management of ads which are displayed with SERPs and a content network.
Google Chrome – Internet browser developed and operated by the search provider.
Google Places – A free to use local directory service which appears within Google SERPs.
Google Images – Search engine which returns image results, can be filtered by image size, file format etc.
Google Maps – Comprehensive online map with satellite imaging, street views and directions routing tool.
Google Sites – Free to host website creator, mainly utilised for blogs and private website development.
Google Instant – The speedy indexing of new website page or other content.
Google PageRank – A numerical value applied to a website which indicates a score gathered from set criteria. Named after Google co-founder Larry Page.
Graphics – Images and page design which is not text based. Examples are logo’s, stylesheet placeholders and background images.
Graphs – Charts which track progress of a given SEO variable, usually used in the tracking of traffic levels.
Guest Book – Space within a web-page to leave a comment to the owner or creator of the page content.
Guide – Help regarding what techniques to employ when designing, building and optimising a website.
Guarantee – The promise given regarding results from a SEO project.
