Post date: September 9, 2010 by Neil Palmer
The age of the Internet means that finding an accountant for general accountancy services is easier than ever. The importance of having a good accountant is however the same as it always has been, and people will generally look past paid search inclusions (pay per click listings) to find the top organic results on Google and the major search engines.
Having a decent looking professional website with all the automated industry news is all very well, but it won’t get you any great business from the Internet. Being top of Google is worth over 50% of all natural clicks, whilst 5th is worth a few percent. That’s why it pays to invest in Accountancy SEO and make the most of the thousands of people searching for related phrases each month.
Targeting phrases like ‘Accountant Services’ or ‘Chartered Accountants’ would bring immense traffic to a website, but would take a lot of investment and is beyond the realms of most marketing management budgets.
Choosing locally targeted or less generic phrases like ‘Chartered Accountant Sheffield’ or ‘Accountant Sheffield’ is easier, less expensive and more likely to convert if you are based in the target area. People want a local service wherever possible.
Here at iM3 we specialise in Accountancy SEO and Accountant SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer.
To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
Related posts
Last modified: November 15, 2011
