Although some families will have a preferred funeral company which they use when the inevitable happens, many people are now using the Internet to find a local provider of funeral services. Such is the rarity that we actually use this type of service in our early adult lives, that when we are put into an unfortunate and stressful position of responsibility, it’s imperative to find a trusted and reliable firm.
When the public search on the web for a funeral directors, they use just a limited amount of key search terms to get the results they need. These include the obvious selection of the words funeral and director, funeral company and funeral services. Then the way in which people narrow the search results is to add their desired location to the query string, such as funeral directors London, funeral directors Birmingham, Leeds, Glasgow, Sheffield etc.
So how does SEO and general website marketing for funeral companies work? Well the most important thing with any search engine optimisation project is to help the major search engines see that your website is more suitable, more relevant and more authoritative than your competitors websites. There are hundreds of factors involved in achieving this this goal, and we spend on average 6-9 months getting a blend of these components at the right levels for success.
Alongside the technical SEO work we implement, another important aspect of gaining new customers on the Internet is to have a large presence ‘off-site’. This means making sure that your business details are present in all the important places such as directories, social bookmarking websites and Google Places.
If you would like more information and a quote for Funeral SEO related services, please email or call today. We offer free initial keyword analysis and a project proposal within 24 hours.