Post date: September 10, 2010 by Neil Palmer
With such exposure via the World Wide Web, every hotel can be found online in some format. Only the ones at the top of the rankings for given key phrases will get any slice of the organic traffic, the rest have to rely on listings such as Trip Advisor, Google Local and directory listings.
Whether a small 5 star boutique hotel or a 3 star stop over for business travellers, every hotel needs to work towards filling their rooms to make sure they can turn a profit. Overheads are pretty much fixed in the Hotel game, and not working towards capacity will result in trading difficulties.
Hotels SEO benefits the companies who are willing to invest in a type of marketing which applies to millions of browsers every year- the Internet search. The keywords used for Hotels SEO are staggering in volume, and the best Hotels SEO campaigns will choose the right phrases for each particular hotel.
For example, cheap Sheffield hotel would be much better to target for a small independent hotel than say ‘Sheffield Hotel’. This is because the conversion rates would not be amazing as the targeted consumer could be looking for an upmarket or luxury hotel.
The same would apply to ‘Hotel London’. This phrase is particularly difficult but achievable at a price. For a top hotel with Spa facilities in London, offering luxurious accommodation, the better phrases would be spa hotel London, luxury hotel London, luxury spa hotel in London etc.
Here at iM3 we specialise in Hotel SEO and Hotels SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
Related posts
Last modified: September 27, 2011
