Post date: November 21, 2010 by Neil Palmer
Running a successful Italian restaurant in the 21st century means getting the marketing right as well as the food. After creating a good atmosphere, employing a great chef and getting the decor spot on, it’s vital that you draw in the right crowd by using marketing techniques that work.
When the first Italian restaurant opened in 1803, it’s easy to presume that word of mouth and the prominent Leicester Square location were the only real marketing methods used to promote the food on offer. It’s now a far removed situation that restaurateurs find themselves in; competition is immense and location isn’t always the most important way of reaching out to your target market.
A great search engine optimisation project for Italian restaurants will cover the following requirements:
- Google Places Optimisation
- On-page content for better search engine results
- Increased amount of information and blogging to improve status with search engines
- Landing pages targeting different key-phrases
- Optimisation of keyword density, meta information and internal links
In addition to the SEO work, the restaurant trade benefits from social media as well as any other sector. This is down to the fact that an Italian meal falls under the category of ‘fast moving consumer goods’ (FMCG). Eating in a restaurant is not the sort of thing that is a high risk or considered purchase in the way that a new sofa or television is, so social media raises brand awareness and captures new customers when implemented in the right fashion. People book on impulse, so being ‘in their face’ by way of a massive social media presence is a smart move.
We eat every day, so a good Italian restaurant will be aiming for repeat business from the customers they attract. Getting customers through the door is essential, and online marketing could be responsible for as much as half of your trade. This is especially true for more upmarket Italian eateries; the one’s which don’t always have the high street location, but certainly offer some of the best Italian food you will eat.
Our Italian restaurant SEO can transform your business, and we specialise in website marketing for all types of restaurants in the UK. Call or email today for a free proposal.
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Last modified: March 7, 2011
