Post date: September 26, 2010 by Mike Campbell
The photography business is separated into different sub-markets for most local companies, with some national firms offering every kind of photographer service. The kind of company you normally find (for a sole trader or small local firm) is split into wedding photography, portrait photographers and corporate photography.
With easy access to the market and good rewards if done successfully, this service industry is both competitive and lucrative. It’s the sort of job that is both skilful and a passion, needing hard work and dedication plus that bit of style and ability that can’t be bought.
Being a good professional isn’t quite enough though. The ability to get out the word about your skills and offer information about past projects is the most vital part of making a career. With the importance and use of the Internet being at record levels, having a great looking website with a comprehensive portfolio is paramount for both creating a brand and generating leads.
Photography SEO concentrates on getting a website to the top of the organic listings on Google and other search engine sites. Keyword research shows the most popular phrases that people use to find photographers, and then we use this information to structure a campaign that will bring long term results.
Most search terms revolve around a local area word, so for example mixing a location with the profession. Photographer London, Wedding Photographer Manchester and so on. Top phrases include words like best, portfolio, services, company and Leeds, Sheffield, Birmingham and Liverpool.
Here at iM3 we specialise in Photography SEO and Photographer SEO plus every other UK marketplace. Simply fill in the contact form and request more information or a quotation. We drive high volumes of quality traffic that you can convert to big daily sales.
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Last modified: September 29, 2011
