Low margins and massive competition means SEO is vital to being a successful online printing company. The market place is swamped with companies trying to compete on price and rankings, meaning new business websites enter and leave the online market every week.
Business cards are the most sought after target market. With 4 times more searches per month than any other printing related key phrase, and a pay per click average cost of £9 or over, it’s the one term that will guarantee a lot of turnover if you get to number one on Google. It generates 33,100 searches per month on Google alone, and that means over 40,000 across all search engines.
Digital printing, poster printing and flyer printing services all get plenty of traffic, approximately 20,000 combined each month. Because there are so many different types of service that an online printer will offer, the keyword research is an important part of any search engine optimisation efforts.
By targeting just a few terms per landing page, a considered and well planned campaign can bring great results for any company willing to invest in SEO. For example, a page dedicated to simply ‘business card printing’ and ‘business cards online’ will contain information on these two services alone. The page will contain help and advice on best ways to get good results from your new business cards, and explain the logo, address, design details that can be utilised.
A few paragraphs explaining the way the colours work and how they are priced for double sided designs, plus what type of card is available are other considerations. By offering all this relative content and building up a great user experience, Google will fall in love with a website for being more of an authority on a subject matter, in this case the two target search phrases.
Then the link building project that will be in place will strategically use incoming links with the right anchor text to help search engines recognise an importance and theme for the landing page template. This is just a couple of the ways in which offer a website marketing solution that gives long term and quality results. There are many more elements to getting results for tough phrases in the online printers industry, just call for more information.
Here at iM3 we specialise in Printing Company SEO and Business Cards SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.