Post date: September 10, 2010 by Mike Campbell
The Retirement Home market is a large sector, with over 13,000 Retirement Homes and Care Homes in the UK. The reason why SEO is so important for any website offering this type of service is that the majority of people do not know of any when it comes to needing one. The first thing most would do is search online, to get all the options in the local area.
Google maps will list some Retirement Homes for the area if someone is logged in or uses a place name in the search string. Over 60% of browsers will use the organic (natural) main results, and being in the top spot will guarantee high levels of traffic.
The cost of Retirement Home SEO is very little compared to the turnover that will be generated. Just a few conversions would cover the cost of a campaign, and the sales keep coming long after the SEO is finished.
Care homes need the beds to be filled to cover the high fixed costs of running the building and paying staff. Not being able to stay close to full all the time would put many Retirement Homes in financial trouble. So many more people are using the Internet now to find this type of service. Being at the top not only helps a business improve their chance of getting the guest into the home, but it also reduces the chance of the competition getting the conversion.
Here at iM3 we specialise in Retirement Home SEO and Care Homes SEO plus every other UK marketplace, whether it’s a small to medium sized local firm or a national e-commerce retailer. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
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Last modified: September 27, 2011
