Post date: September 11, 2010 by Neil Palmer
The nature of the law industry (on the commercial side) means that one sale or conversion can mean be very profitable for a sole trader. For a larger solicitors firm with bigger overheads and more employees, it’s vital to keep that turnover of clients as high as possible.
Each area in the UK has a solicitor’s practice which services a local area, and some law firms will have more than one branch. The key to success in a local area is the percentage of the market share that is taken from the potential sales.
SEO for solicitors will take an existing or new website and move the pages towards the top of the rankings in the search engines. Being top on Google is both lucrative and improves a brand image in the region. This top spot will attract more than half of all organic clicks, meaning that the Solicitors will pick up huge levels of traffic compared to their rivals.
There are not a few positions to aim for either. SEO for solicitors can focus on several targets for law related phrases. We identify the right keyphrases for each individual client, and Solicitor SEO is a great example of how many differing queries are used on Google.
For example you have personal injury, injury claim, personal injury claims, accident compensation claim all relating to Accident Compensation SEO. Then there is personal injury solicitor, personal injury lawyer etc for private claims.
Some of the bigger location related terms include solicitors London, Birmingham, Manchester, Sheffield, Leeds and Nottingham. On the property solicitor SEO side there are conveyance solicitors, property solicitors etc. The list is endless, covering divorce, commercial, criminal barristers chambers and so forth.
The fact that the keywords for Solicitor related services are so expensive (the phrase ‘injury claim’ on Google Adwords is £45.30 per click on average as of today) makes Solicitors SEO seem all the more attractive. Pay per click is never ending and can be crippling in terms of monthly bills.
Here at iM3 we specialise in Solicitors SEO and Legal internet marketing, plus every other UK marketplace. Whether it’s a small to medium sized local firm or a national e-commerce retailer, iM3 have a solution. To find out what services we can offer for your website, simply fill in the contact form and request more information or a quotation. We drive quality traffic that coverts to sales.
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Last modified: September 27, 2011
