We all know it happens but we will never have access to it. The Google Algorithm is the set of criteria on which a website is ranked. The search engine results are structured with this list of determining factors. Imagine a new page being published and indexed instantly- it will have already passed through this this algorithm and subsequently positioned in the SERP’s accordingly. Here we have used a selection of what we (and others) believe the Algorithm consists of. Read all

Always important, or sometimes seen as a thing of vanity as well, Backlinks (often referred to as Back Links in the UK), are one way incoming links to a web page.

In SEO back links are not something you can just put in place, and are not something that a website owner or SEO firm has an awful lot of control over. An SEO backlink is decided by the search engine providers. Read all