In an aim to continually inform and educate webmasters regarding the ever changing Google Algorithm, Matt Cutts yesterday (14th November) posted on the official Google Blog the latest 10 changes made to the ranking system. In what he calls an effort to maintain the ‘spirit’ of visibility for site owners, this post is a simple summary of just 10 amendments from literally hundreds every year. Read all

Like any indexable page on the Internet, a Google Business Places Page should require a certain level of thought regarding SEO when you set it up. We don’t mean cramming it full of your brand name and then putting links to every page on your website. We mean completing the right information to get the best conversions as well as indicating to the search robots what you represent. The Google Places SEO process kicks off with registering your own Google+ profile first, then following these simple steps: Read all

The latest algorithm change by the search giant Google Inc looks to freshen up search results, by penalising those who don’t keep up to date with their industry. One of the oldest and respected (rightly or wrongly) techniques of improving search visibility was to update your website content / copy. The Google Fresh update focuses more along the lines of making sure you inform the robots that you are aware of what’s happening within your chosen theme (market sector / website topicality). Read all

As e-commerce and online retail continues to increase, so does the Google ethos of embracing new technology and stepping in first. Before we look at the new Google Commerce Search solution for mobile, we would like to point out that it is inconceivable that Microsoft would have launched such a straight forward, simple and smart idea about how people can shop via mobile devices. Read all

After having a bid of around $6 billion turned down for Groupon, the Google Offers beta project is now under-way. You can subscribe to offers for your City (Uptown deals as Google chooses to refer to a location).

The registration for Google offers is a simple process much like Groupon, however the site design is very different, with a clear and fresh design in crisp primary colours. The background is a map of the area where you are based. Read all

As part of the Google+ project tracking tools, the statistics widget is the way in which we will all show our popularity to website visitors. The all new Google+ Statistics Widget is a section of code which displays the basics about your Google+ profile. Read all