The new Google Adsense layout is being rolled out across the UK now, with many of our clients reporting having the Beta version pop-up upon log-in. We first saw this on the 2nd November 2010 and are currently running through the new features and layout, starting to get to grips. It’s always a big change when you spend a lot of time with the page view and then it completely changes. That second nature of where to click suddenly all means nothing! Read all

Yet again Google continues to reel out the changes… This time it’s Google Places and the change is the massive increase in prominence in the SERPs. It seems as though the layout changes are being restricted to certain type of retailer and service providers, and the results are now displayed in a completely different way.

So what’s changed? Firstly, the map with the ‘place pointers’ to indicate the location of the business has shifted right- and in what seems to be a bizarre decision replaces the top sponsored links. We say bizarre because the majority of Googles income is generated from Adsense. This points towards an imminent change to Google Places being a pay per click service, however this is yet to be announced so we’ll wait for upcoming announcements. Read all

Search market leader Google has announced details of the new Google Instant feature which will go live next week. The web search tool brings instant listings into the SERPs (search engine results pages) as you type. The results change as you type more, giving instantly changing suggestions the further you go into the query. Read all