We all know it happens but we will never have access to it. The Google Algorithm is the set of criteria on which a website is ranked. The search engine results are structured with this list of determining factors. Imagine a new page being published and indexed instantly- it will have already passed through this this algorithm and subsequently positioned in the SERP’s accordingly. Here we have used a selection of what we (and others) believe the Algorithm consists of. Read all

There are lots of do’s and don’ts when you try to create search engine friendly website pages. In our tutorials section we talk about the importance of code to text ratio, keyword density, link building and fresh content. But what are the rules when it comes to the amount of links within your page content? And what about the links in the menu and footer sections? Read all